User Acquisition

Networks and Channels

Social / SEM / SEO / Display / Affiliates / Partnerships/ASO

Facebook/Google/Twitter

All mobile advertising networks

RTB

Mobile advertising ecosystem

Install attribution

Conversion attribution

Adjust / Tune / Appsflyer/ Analytics

User conversion journey

Database

Dashboards

PowerBI / Tableau / Excell

Cohorted reporting

Creative strategy

A/B testing

Native / Banner / Video / text

User segmentation

Targeting

Analysis

Optimization

A/B testing

Upsell mechanics

Pricing testing

Publisher revenue optimization

Supply/ demand balancing

Reward program

Business model