User Acquisition
Networks and Channels
Social / SEM / SEO / Display / Affiliates / Partnerships/ASO
Facebook/Google/Twitter
All mobile advertising networks
RTB
Mobile advertising ecosystem
Tracking
Install attribution
Conversion attribution
Adjust / Tune / Appsflyer/ Analytics
User conversion journey
BI
Database
Dashboards
PowerBI / Tableau / Excell
Cohorted reporting
Creative
Creative strategy
A/B testing
Native / Banner / Video / text
User segmentation
Targeting
Product growth
Funnel
Analysis
Optimization
A/B testing
Sign in / Registration
Monetization
Upsell mechanics
Pricing testing
Publisher revenue optimization
Supply/ demand balancing
Reward program
Business model